How to get Attention for Research Project Outputs (Part 1)

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21 Oct 2021 UTC

How to get Attention for Research Project Outputs (Part 1)

21 Oct 2021 - 15:00 to 16:00 UTC

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If you work within the research community (principal investigator, professor, researcher, data scientist, manager, etc.), you know there is a huge amount of commitment and expertise required to move projects from inception to completion.  Multi-tasking, shifting priorities, and resource constraints are common, with the focus frequently being on meeting deadlines and moving on to the next project.  Capturing attention from colleagues all over the world, who have the power to act on these insights and effect change, is a whole other job – and can be as large as formulating the group’s position, to begin with. This webinar will offer strategies for getting outputs into the right hands and promoting engagement.


The research community is skeptical of marketing for good reason. 


But, there is a system for using what works in marketing to effect social and behaviour change for good. It’s called Social Marketing. Social Marketing’s been an important strategy in public health promotion for 30 years and, as we’ll discuss in the webinar, has significant potential for helping to advance change in the research community.


At this webinar, we’ll talk about how Social Marketing can help engage stakeholders in research to support and embrace new approaches – including the recommendations, frameworks, and proposals that emerge from the RDA Working Groups. Getting attention and bringing others on board is a real challenge, and Social Marketing offers a number of strategies for achieving these while respecting the cultures and dynamics of the research environment.  


We’ll explore key steps in defining, prioritizing, and reaching audiences that most need to hear about the efforts of your Working Group. We’ll also talk about how to frame your offering in a way that resonates with the intended audience, how best to reach them, and how to build an action plan for getting the attention and engagement you need. Please join us.


This webinar is designed for the Chairs and Members of the RDA Working and Interest Groups, but all are welcome to attend. 




Jennifer Gibson


Executive Director, Dryad

United Kingdom


Jennifer is an open research advocate with experience engaging faculty, funders, libraries, administrators, and others in new research practices. She recently joined Dryad as Executive Director.  


She was head of Open Research Communication and founding Head of Marketing and Communications at eLife, an open-access journal for the biomedical and life sciences. She also serves as Chair of the Open Access Scholarly Publishing Association (OASPA) and was Director of Programs and Operations for SPARC (the Scholarly Publishing and Academic Resources Coalition). 


Watch the Recording

File RDA Gibson 21 Oct 21 .pptx1.29 MB