“We’re the bridge builders in the brave new world of data,” the president of RDA mentioned as part of her opening remarks.  If RDA community members are the bridge builders, it is important to be cognizant and aware of what is being built – by design – into these systems. The keynote at the RDA plenary 13, Dr. Julia Stoyanovich highlighted the multiple layers embedded in the increasingly popular discussion about the in-built biases in algorithms and machine learning. Is it that there is statistical bias in the model, societal bias in the data, or is it in fact the world is “incorrect”?